Privacy Policy

Privacy Policy

Effective Date: Aug 12th, 2025
Applies to: Ether Muse website at www.ethermuses.com, our TikTok Shop, Amazon Storefront, email/SMS programs, and any online experiences that link to this Policy (collectively, the “Services”).
Ether Muse (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have. If you are a California resident, please see the Your State Privacy Rights section for additional disclosures required by the California Privacy Rights Act (“CPRA,” amending the CCPA). We also include notices for other U.S. states with similar laws (e.g., Colorado, Connecticut, Virginia, Utah) and Nevada.
If you do not agree with this Policy, please do not use the Services.
  1. What We Collect (Notice at Collection)
We collect information from or about you in the categories below. We retain information only as long as reasonably necessary for the purposes described (see Retention).
*“Disclosed to” means we share with these parties for business purposes. We do not sell your data for money, but we may “share” data for cross-context behavioral advertising under CPRA (see Your Choices).
We do not collect sensitive personal information (as defined by CPRA) beyond what’s necessary to provide the Services (e.g., account login credentials you create). We do not use or disclose sensitive personal information for purposes requiring a “Limit Use” link.
  1. How We Use Information
  • Provide the Services: process orders, payments, shipping, returns, and customer support.
  • Account & Communications: create/manage your account; send transactional emails/SMS about orders, policy updates, and service announcements.
  • Marketing (with consent where required): email/SMS/newsletters, promotions, referral or loyalty programs.
  • Personalization & Analytics: remember preferences, recommend products, measure campaign performance.
  • Advertising: show you relevant ads on our site and third-party sites/apps (e.g., via TikTok Pixel, Meta Pixel, Google Analytics/Ads).
  • Security & Fraud Prevention: protect our users, services, and business.
  • Legal Compliance: maintain records, comply with law, enforce terms.
  1. Sources of Information
  • You: when you browse, purchase, create an account, contact support, submit reviews, or join email/SMS lists.
  • Your Devices: via cookies, pixels, SDKs, and similar technologies.
  • Partners & Platforms: TikTok Shop, Amazon, payment processors, shipping providers, ad/analytics partners.
  • Public/Third-Party: anti-fraud services, address verification, or data you choose to make public (e.g., reviews).
  1. Ads, Analytics, and Cookies
We and our partners use cookies and similar technologies to operate the site, measure traffic, and show ads. This includes (as applicable) TikTok Pixel, Meta Pixel, Google Analytics/Ads, and affiliate tracking tools. These partners may collect or infer information from your device and browsing to provide measurement and cross-context behavioral advertising.
Your choices:
  • Use our Cookie Preferences link (if available) to manage analytics/advertising cookies.
  • Visit the partner’s opt-out pages (e.g., Google Ads Settings) and industry pages (NAI/DAA opt-outs).
  • Use your browser’s settings to block or delete cookies.
  • We recognize browser Global Privacy Control (GPC) signals as an opt-out of “sale/sharing” where required by law.
  1. SMS/Text Marketing (TCPA)
By providing your mobile number and affirmatively opting in, you agree to receive marketing texts from [Ether Muse]. Consent is not a condition of purchase. Message & data rates may apply. Message frequency varies. You can opt out at any time by replying STOP, and get help at HELP. For assistance, contact [support email or number]. We work with vendors to deliver messages and maintain logs required by law.
  1. Email Marketing (CAN-SPAM)
You can unsubscribe from promotional emails at any time using the link in our emails or by contacting us (see Contact Us). We may still send non-marketing, transactional messages (e.g., order confirmations).
  1. Children’s Privacy (COPPA)
Our Services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with information, contact us and we will delete it.
  1. How We Disclose Information
We disclose personal information to:
  • Service Providers/Processors: ecommerce platform, payment and fraud-prevention providers, logistics/shipping, email/SMS vendors, analytics/advertising providers, cloud hosting, customer support tools.
  • Affiliates and Business Transfers: within our corporate family; or as part of mergers, financing, or acquisition.
  • Legal/Safety: to comply with law, respond to lawful requests, or protect rights, property, and safety.
  • With Your Direction: e.g., posting a review, participating in a promotion, or linking accounts.
We do not sell personal information for money. Under CPRA, some disclosures for advertising may be considered “sharing.” See Your State Privacy Rights.
  1. Your State Privacy Rights
Depending on where you live, you may have the following rights (subject to legal exceptions):
  • Access/Know: request to know the categories and specific pieces of personal information we collected about you.
  • Delete: request deletion of personal information.
  • Correct: request correction of inaccurate personal information.
  • Opt-Out of Sale/Sharing/Targeted Ads: opt out of cross-context behavioral advertising and certain analytics/advertising disclosures.
  • Limit Use of Sensitive Info: not applicable (we don’t use sensitive info beyond necessary purposes).
  • Appeal (CO/CT/VA): if we deny your request, you may appeal.
To exercise rights:
  • Submit a request at www.ethermuses.com, email cs@ethermuses.com.
  • For opt-out of sale/sharing, use our “Do Not Sell or Share My Personal Information” link or send a GPC signal.
  • We will verify your identity and respond within the timelines required by law. You may designate an authorized agent (California) to make requests on your behalf.
Nevada Residents: You may opt out of the sale of covered information by emailing cs@ethermuses.com with the subject “Nevada Opt-Out.”
  1. Data Security
We use administrative, technical, and physical safeguards appropriate to the nature of the information. No system is perfectly secure; please use strong passwords and keep them confidential.
  1. Data Retention
We retain personal information only as long as needed for the purposes described above, including fulfilling orders, maintaining business records, complying with legal obligations, resolving disputes, and enforcing agreements. Typical retention periods vary by record type (e.g., orders and tax records may be kept for 3–7 years).
  1. International Users
Our Services are intended for U.S. customers and are operated in the United States. If you access the Services from outside the U.S., your information will be transferred to and processed in the U.S., where laws may differ from those where you live.
  1. Third-Party Sites & Marketplaces
Our Services may link to third-party platforms (e.g., TikTok, Amazon). Your use of those platforms is governed by their own privacy policies and terms. We are not responsible for their practices.
  1. Changes to This Policy
We may update this Policy from time to time. The “Effective Date” above shows when it was last revised. Material changes will be posted on this page and, when required, we will notify you (e.g., by email or site notice).
  1. Contact Us
If you have questions or want to exercise your privacy rights, contact us at:
Ether Muse, LTD
Email: cs@ethermuses.com 
Address: 

Privacy Policy

Effective Date: [Aug 12th, 2025] Applies to: [Ether Muse] website at [www.ethermuses.com], our TikTok Shop, Amazon Storefront, email/SMS programs, and any online experiences that link to this Policy (collectively, the “Services”).
[Ether Muse] (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have. If you are a California resident, please see the Your State Privacy Rights section for additional disclosures required by the California Privacy Rights Act (“CPRA,” amending the CCPA). We also include notices for other U.S. states with similar laws (e.g., Colorado, Connecticut, Virginia, Utah) and Nevada.
If you do not agree with this Policy, please do not use the Services.
  1. What We Collect (Notice at Collection)
We collect information from or about you in the categories below. We retain information only as long as reasonably necessary for the purposes described (see Retention).
*“Disclosed to” means we share with these parties for business purposes. We do not sell your data for money, but we may “share” data for cross-context behavioral advertisingunder CPRA (see Your Choices).
We do not collect sensitive personal information (as defined by CPRA) beyond what’s necessary to provide the Services (e.g., account login credentials you create). We do not use or disclose sensitive personal information for purposes requiring a “Limit Use” link.
  1. How We Use Information
  • Provide the Services: process orders, payments, shipping, returns, and customer support.
  • Account & Communications: create/manage your account; send transactional emails/SMS about orders, policy updates, and service announcements.
  • Marketing (with consent where required): email/SMS/newsletters, promotions, referral or loyalty programs.
  • Personalization & Analytics: remember preferences, recommend products, measure campaign performance.
  • Advertising: show you relevant ads on our site and third-party sites/apps (e.g., via TikTok Pixel, Meta Pixel, Google Analytics/Ads).
  • Security & Fraud Prevention: protect our users, services, and business.
  • Legal Compliance: maintain records, comply with law, enforce terms.
  1. Sources of Information
  • You: when you browse, purchase, create an account, contact support, submit reviews, or join email/SMS lists.
  • Your Devices: via cookies, pixels, SDKs, and similar technologies.
  • Partners & Platforms: TikTok Shop, Amazon, payment processors, shipping providers, ad/analytics partners.
  • Public/Third-Party: anti-fraud services, address verification, or data you choose to make public (e.g., reviews).
  1. Ads, Analytics, and Cookies
We and our partners use cookies and similar technologies to operate the site, measure traffic, and show ads. This includes (as applicable) TikTok Pixel, Meta Pixel, Google Analytics/Ads, and affiliate tracking tools. These partners may collect or infer information from your device and browsing to provide measurement and cross-context behavioral advertising.
Your choices:
  • Use our Cookie Preferences link (if available) to manage analytics/advertising cookies.
  • Visit the partner’s opt-out pages (e.g., Google Ads Settings) and industry pages (NAI/DAA opt-outs).
  • Use your browser’s settings to block or delete cookies.
  • We recognize browser Global Privacy Control (GPC) signals as an opt-out of “sale/sharing” where required by law.
  1. SMS/Text Marketing (TCPA)
By providing your mobile number and affirmatively opting in, you agree to receive marketing texts from [Ether Muse]. Consent is not a condition of purchase. Message & data rates may apply. Message frequency varies. You can opt out at any time by replying STOP, and get help at HELP. For assistance, contact [support email or number]. We work with vendors to deliver messages and maintain logs required by law.
  1. Email Marketing (CAN-SPAM)
You can unsubscribe from promotional emails at any time using the link in our emails or by contacting us (see Contact Us). We may still send non-marketing, transactional messages (e.g., order confirmations).
  1. Children’s Privacy (COPPA)
Our Services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with information, contact us and we will delete it.
  1. How We Disclose Information
We disclose personal information to:
  • Service Providers/Processors: ecommerce platform, payment and fraud-prevention providers, logistics/shipping, email/SMS vendors, analytics/advertising providers, cloud hosting, customer support tools.
  • Affiliates and Business Transfers: within our corporate family; or as part of mergers, financing, or acquisition.
  • Legal/Safety: to comply with law, respond to lawful requests, or protect rights, property, and safety.
  • With Your Direction: e.g., posting a review, participating in a promotion, or linking accounts.
We do not sell personal information for money. Under CPRA, some disclosures for advertising may be considered “sharing.” See Your State Privacy Rights.
  1. Your State Privacy Rights
Depending on where you live, you may have the following rights (subject to legal exceptions):
  • Access/Know: request to know the categories and specific pieces of personal information we collected about you.
  • Delete: request deletion of personal information.
  • Correct: request correction of inaccurate personal information.
  • Opt-Out of Sale/Sharing/Targeted Ads: opt out of cross-context behavioral advertising and certain analytics/advertising disclosures.
  • Limit Use of Sensitive Info: not applicable (we don’t use sensitive info beyond necessary purposes).
  • Appeal (CO/CT/VA): if we deny your request, you may appeal.
To exercise rights:
  • Submit a request at www.ethermuses.com, email cs@ethermuses.com.
  • For opt-out of sale/sharing, use our “Do Not Sell or Share My Personal Information” link or send a GPC signal.
  • We will verify your identity and respond within the timelines required by law. You may designate an authorized agent (California) to make requests on your behalf.
Nevada Residents: You may opt out of the sale of covered information by emailing cs@ethermuses.com with the subject “Nevada Opt-Out.”
  1. Data Security
We use administrative, technical, and physical safeguards appropriate to the nature of the information. No system is perfectly secure; please use strong passwords and keep them confidential.
  1. Data Retention
We retain personal information only as long as needed for the purposes described above, including fulfilling orders, maintaining business records, complying with legal obligations, resolving disputes, and enforcing agreements. Typical retention periods vary by record type (e.g., orders and tax records may be kept for 3–7 years).
  1. International Users
Our Services are intended for U.S. customers and are operated in the United States. If you access the Services from outside the U.S., your information will be transferred to and processed in the U.S., where laws may differ from those where you live.
  1. Third-Party Sites & Marketplaces
Our Services may link to third-party platforms (e.g., TikTok, Amazon). Your use of those platforms is governed by their own privacy policies and terms. We are not responsible for their practices.
  1. Changes to This Policy
We may update this Policy from time to time. The “Effective Date” above shows when it was last revised. Material changes will be posted on this page and, when required, we will notify you (e.g., by email or site notice).
  1. Contact Us
If you have questions or want to exercise your privacy rights, contact us at:
Email: cs@ethermuses.com 
Address:
ETHER MUSE LIMITED
Unit 2A, 17/F, Glenealy Tower, No.1 Glenealy
Central, Hong Kong S.A.R

You may also contact us regarding accessibility of this Policy or to obtain it in an alternative format.

Optional Add-Ons You May Want to Include

  • Cookie Policy / Preferences Center with granular controls and a log of consent.
  • California “Do Not Sell or Share” footer link and GPC handling statement.
  • Data Processing Addendum (DPA) for B2B/agency relationships if you share data with service providers in a processor role.
  • U.S. State Law Matrix mapping which rights apply in which states (for internal compliance).
If you want, I can adapt this to your exact tech stack (Shopify + TikTok Pixel + Amazon + your email/SMS provider), wire up the required links (“Do Not Sell/Share,” Cookie Preferences), and output a ready-to-publish Markdown/HTML page for your site.
You may also contact us regarding accessibility of this Policy or to obtain it in an alternative format.

Optional Add-Ons You May Want to Include

  • Cookie Policy / Preferences Center with granular controls and a log of consent.
  • California “Do Not Sell or Share” footer link and GPC handling statement.
  • Data Processing Addendum (DPA) for B2B/agency relationships if you share data with service providers in a processor role.
  • U.S. State Law Matrix mapping which rights apply in which states (for internal compliance).
If you want, I can adapt this to your exact tech stack (Shopify + TikTok Pixel + Amazon + your email/SMS provider), wire up the required links (“Do Not Sell/Share,” Cookie Preferences), and output a ready-to-publish Markdown/HTML page for your site.